Bridging People with Strategy
Transformational Leadership
True Transformational Leaders don’t just react to change—they ignite it. They see the opportunity in every challenge and guide their teams with clarity, purpose, and heart. At Transformation Craft, we partner with leaders like you to equip your organization with the insight and strategies to drive real, lasting transformation—because when people and processes move together, the impact is limitless.
Yet, only 30% of transformations succeed. That’s a tough reality, but it doesn’t have to be yours. The gap between failure and success lies in how well you align culture, relationships, focus, and trajectory. This is where we come in—helping you connect people with strategy, creating the conditions where transformation thrives.
What is Transformation CRAFT?
Transformation Craft is more than just a coaching methodology for leaders; it’s a strategic framework designed to guide organizations through successful transformation. With over thirty years of experience in the technology industry and a deep understanding of what drives meaningful change, we’ve distilled our approach into five key CRAFT elements:
Culture, Relationships, Acceptance, Focus, and Trajectory.
“The Culture Clash concept in CRAFT is brilliant, its understanding and usage has the ability to turn potential project failure into transformational success. It should be a key component of everyone’s transformation planning process.”
Eric Bloom
Executive Director, ITML Institute
Why Transformation CRAFT Works
Unlike traditional approaches that often focus on either the technical or the human side of transformation, Transformation CRAFT integrates both. We don’t just provide a roadmap; we help you craft the journey, ensuring that every step is tailored to your organization’s unique needs and goals.
- Unique Approach: We consider every aspect of your organization—from leadership and culture to technology and operations—ensuring that each element works together seamlessly.
- Proven Success: Our framework is rooted in decades of experience and real-world success stories. We’ve seen firsthand what works and what doesn’t, and we bring that expertise to every engagement.
- Sustainable Change: Transformation isn’t just about achieving short-term wins; it’s about creating lasting change. We help you build the internal capabilities needed to sustain and grow beyond the transformation.
Are You Ready to join the 30% Success Club?
Looking to defy the odds and lead your organization to a successful transformation? Let’s talk. Whether you’re just starting or facing obstacles along the way, Transformation CRAFT can help you navigate the complexities and turn it into success after success.
What is the CRAFT Framework?
At Transformation Craft, we understand that the path to successful transformation is intricate and requires a comprehensive approach. Our CRAFT framework is meticulously designed to guide leaders through the complexities of transformation, ensuring every critical element is addressed. Here’s a detailed look at each component of the CRAFT model:
Culture – Understanding how the concept of ‘Culture Clash’ will make or break a transformation.
Culture Clash: Navigating and bridging the gaps between differing organizational cultures to foster a cohesive environment.
Moments of Truth: Identifying and leveraging pivotal moments to reinforce cultural values and drive alignment.
Coaching Culture: Establishing a supportive culture where continuous learning and development are prioritized, enabling sustained growth and adaptability
Relationships – Identifying trust-based relationships that will support your transformation and strengthening weak links that will break it.
Key Relationship Map: Developing a strategic map of crucial relationships within the organization to ensure alignment and collaboration.
Measuring Relationships – TRC²: Utilizing the TRC² (Trust, Respect, Collaboration, and Communication) framework to assess and enhance the quality of relationships.
Relationship Improvement Plans: Implementing tailored plans to strengthen weak links and build robust, trust-based relationships across the organization.
Acceptance – Creating acceptance from top-to-bottom in the organization, which goes far beyond merely communicating change.
Communicate for Acceptance: Crafting communication strategies that go beyond mere information dissemination to foster genuine acceptance and buy-in from all stakeholders.
Walk in the Trenches: Engaging directly with employees at all levels to understand their perspectives and drive grassroots acceptance of transformational changes.
Change Curve: Applying insights from the change curve model to anticipate reactions and provide the necessary support to ease transitions.
Focus – Making the hard decisions of what to stop is crucial, followed by understanding how to prioritize value and drive the highest impact.
Stop Doing Things: Identifying and eliminating activities that do not add value, thereby freeing up resources to focus on what truly matters.
Prioritize Portfolio on Value: Evaluating and prioritizing initiatives based on their potential impact and value contribution to the organization.
Build on Strength: Leveraging existing strengths to drive transformation efforts, ensuring a strong foundation for sustainable success.
Trajectory – Imagine your entire organization making every decision aligned to your strategic objectives – every metric has a purpose.
Pick the Right Metrics to Drive Value: Selecting and monitoring the most relevant metrics to ensure that efforts are aligned with strategic objectives and delivering tangible value.
Dashboard Annual-to-Daily Goals: Creating dashboards that translate long-term goals into actionable daily objectives, ensuring consistent progress and accountability.
Small Decisions Matter: Emphasizing the importance of seemingly small decisions and actions, recognizing their cumulative impact on the overall trajectory of the transformation.
Each element of CRAFT is crucial for driving successful transformations. Learn more about how Culture, Relationships, Acceptance, Focus, and Trajectory work together to create a holistic approach to change
Begin Your Journey Today!
Learn how you can accelerate your transformation.
Coaching
Unlock your leadership potential and drive transformational change with personalized coaching. Our coaching services focus on empowering professionals to navigate complex transformations, enhance their leadership skills, and foster a culture of continuous improvement. Whether you’re a seasoned executive or an emerging leader, our coaching programs are tailored to help you achieve lasting impact.
- Executive Transformation Coaching
- Leadership Development for Emerging Leaders
- Team Transformation Building
Consulting
Transform your organization with our expert consulting services. We partner with you to implement the Transformation Craft framework, providing strategic guidance and hands-on support to overcome obstacles and achieve your business objectives. From cultural alignment to process optimization, we’re here to ensure your transformation is successful and sustainable.
- Transformation Strategy Consulting
- Transformation Program Enhancement
- Leadership Alignment & Culture Shaping
Fractional CXO
Access seasoned leadership on a flexible basis with our Fractional CXO services. Whether you need a Chief Information Officer, Chief Transformation Officer, Chief Digital Officer, or another C-level executive, we provide experienced professionals who can step in to drive your strategic initiatives forward. Benefit from top-tier expertise without the full-time commitment.
- Fractional Chief Information Officer (CIO)
- Fractional Chief Transformation Officer (CTO)
- Fractional Chief Digital Officer (CDO)