Darrel Popowich
Founder & President
Darrel Popowich works with leaders who are carrying the pressure of transformation and know that strategy alone is not enough to get it across the line.
TRANSFORMATION CRAFT
Why do good strategies fail?
Rarely because of the plan. They fail when the organizational conditions needed to deliver them are missing or misaligned. CRAFT makes those conditions visible — and changeable.
The forthcoming CRAFT book
The applied CRAFT course textsFIVE WARNING SIGNS
Is your transformation already drifting?
Transformation trouble usually appears downstream—as stalled decisions, resistance, overloaded teams, competing priorities or targets that fail to produce the intended change. The cause is often upstream: the conditions beneath the transformation are working against one another.
Which of these are showing up in your organization right now?
The strategy was approved. Behaviour didn't change.
CultureEvery decision needs one more meeting.
RelationshipsThe launch went well. Adoption didn't.
AcceptanceEverything is a priority, so nothing gets finished.
FocusWe hit our targets and still drifted off course.
Trajectory
If more than one feels familiar, the problem may not be effort or execution. These are not five separate problems. They are five interdependent conditions that hold one another up—or pull the transformation apart.
NEXT LIVE COHORT
See the conditions differently. Then learn to align them.
Inaugural public cohort
CRAFT Foundation
December 15–16, 2026
9:00 a.m.–5:00 p.m. Eastern Time · Live virtual
Registration openSession currently subject to confirmation
A two-day applied program for leaders and transformation practitioners. Work with the five CRAFT conditions against a live organizational transformation and prepare for the Certified CRAFT Associate examination.
$2,345 USD · Certification examination included
The difference between a strategy that looks good and one that works is rarely the plan.
The way you approach transformation may be the very thing holding it back. Until the conditions change, more plans, more pressure and more initiatives may simply produce more of the same.
Transformation is not an initiative. It is an organizational capability.
Which of these is your organization still running on?
Five common leadership assumptions. Select each one to see the shift CRAFT makes.
Explore the full CRAFT FrameworkThe people behind CRAFT
Rick Unruh
Co-Founder, CSO, Executive Coach & Strategic Advisor
Through Transformation CRAFT, Rick partners with executives, business coaches, and Business Relationship Managers to operationalize the five CRAFT conditions that determine transformation success.
“Darrel Popowich was the keynote speaker at our Boston SIM Technology Leadership meeting—and I highly recommend him! His Transformation CRAFT methodology is fascinating, practical, and deeply thought-provoking. The audience was so engaged, the only time phones came out was to snap pictures of his slides.”
Eric Bloom
Executive Director, IT Management and Leadership Institute
Not ready for a conversation yet?
The CRAFT book is in final publishing. Reserve your copy and we'll send it to you as soon as it's released — along with one practical insight a month. No sales sequence.
Stop trying harder. Start changing what makes success possible.
Start with the transformation you are carrying
Tell us what you are trying to change and what it is resting on. We will tell you plainly whether CRAFT is the right fit.
Start a conversation