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Speaking

Ideas that change how leaders see transformation

Sessions built on verified executive and transformation experience — reframes leaders can use immediately, not motivational content. The goal is a room that leaves seeing its own organization differently.

Darrel Popowich delivering a Transformation CRAFT keynote on stage.

Speaking themes

  • Transformation is a CRAFT

    Why capability, not ambition, decides outcomes.

  • AI Amplifies What Already Exists

    What AI does to an organization that is already misaligned.

  • Culture is a Choice

    A good culture pointed in the wrong direction can defeat the strategy.

  • Relationships are Strategic Infrastructure

    Transformation moves across relationships before it moves through processes.

  • Communication is Not Commitment

    Why announced change stalls quietly.

  • The Tyranny of Yes

    What an organization refuses to stop, it cannot start.

  • People Do What Is Measured

    Metrics drive behaviour, not mission statements.

From the room

Sessions as they actually happen

Presenting the Culture Core material on stage at the Boston SIM Technology Leadership meeting.
Boston SIM Technology Leadership meeting.
A full audience during a Transformation CRAFT session.
A room working through the five conditions.
Speaking to the Relationships condition of the CRAFT framework.
Relationships as strategic infrastructure.
Facilitating a Transformation CRAFT workshop with participants at tables.
Workshop format, applied to live work.

What hosts say

“Darrel Popowich was the keynote speaker at our Boston SIM Technology Leadership meeting—and I highly recommend him! His Transformation CRAFT methodology is fascinating, practical, and deeply thought-provoking. The audience was so engaged, the only time phones came out was to snap pictures of his slides.”
Eric Bloom

Eric Bloom

Executive Director, IT Management and Leadership Institute

“Hi Darrel, on behalf of myself and the entire IIL team, we want to extend our sincere note of appreciation for your participation in the IPM Day 2025 experience. Your unique vision and commitment to purpose were truly inspiring and instrumental in making this year's event one of our best!”
Lori Milhaven

Lori Milhaven

Executive Vice President, International Institute for Learning

Selected engagements & appearances

Where this thinking has been shared

Transformation CRAFT has been shared, tested and refined with leadership, technology and professional communities through keynotes, webinars, workshops and executive conversations.

  • 80% of Digital Transformations Fail: Culture Clash

    SIM Philadelphia

    Culture misalignment and the leadership assumptions that quietly undermine digital transformation.

  • Driving Transformation Success

    International Institute for Learning

    Why culture is directional—and how leaders can unintentionally create resistance while trying to accelerate change.

  • Leading AI Transformation With Clarity: Focus & Trajectory

    Transformation CRAFT live masterclass

    How leaders can align AI initiatives to strategy, culture and meaningful measures of progress.

Additional organizations and communities

  • SIM Boston — multiple guest-speaking engagements
  • SIM Portland
  • BRM Institute — multiple invited engagements
  • International Institute for Learning and IPM Day
  • Institute for Project Management
  • IT Management and Leadership Institute
  • Value Shepherd
  • CIO CAN and CDM Media executive leadership forums
  • Executive roundtables, cybersecurity leadership events and technology strategy sessions delivered during Darrel’s CIO and Managing Director roles

Where these sessions land

A point of view your leaders need to hear

  • Conferences
  • Professional associations
  • Executive sessions
  • Leadership forums
  • Corporate events
  • Senior leadership teams

Tell us the audience, the setting, and the question you want the room to leave with.