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Transformation CRAFT — The Craft of Organizational Transformation

CRAFT Training & Certification

Learn the framework. Apply the tools. Build the capability.

Transformation CRAFT develops progressively—from seeing the five conditions differently, to applying the framework, to practising it at an advanced professional level.

  1. Awareness
  2. Foundation
  3. Practitioner
  4. Professional
  5. Master

Learning completion, examination eligibility, and earned certification are distinct steps. Certified CRAFT Master is an invitation-only designation, not a course.

View upcoming sessionsExplore the learning pathway

Public cohorts are delivered live virtually, with times shown in Eastern Time. Private organizational cohorts and in-person delivery are available by request.

The learning pathway

Five stages of progressively deeper capability

  • Learning completion
  • Examination eligibility
  • Professional certification
  • Earned designation

  1. CRAFT Awareness

    See the five conditions differently.

    3.5-hour live virtual session

    • Learning completion: CRAFT Awareness digital badge
    About Awareness

  2. CRAFT Foundation

    Build foundational capability across all five elements.

    Two-day applied program

    • Learning completion: Certificate of Completion
    • Examination eligibility: 45-question CRAFT Associate examination
    • Professional certification: Certified CRAFT Associate (CCA)
    About Foundation

  3. CRAFT Practitioner

    Move from understanding the framework to applying it.

    Five standalone full-day modules

    • Learning completion: Module badges and Program Certificate of Completion
    • Examination eligibility: CRAFT Practitioner examination
    • Professional certification: Certified CRAFT Practitioner (CCP)
    About Practitioner

  4. CRAFT Professional

    Develop the judgment required to guide complex transformation.

    Five-day advanced program

    • Learning completion: Program Certificate of Completion
    • Examination eligibility: CRAFT Professional examination
    • Professional certification: Certified CRAFT Professional (CCPro), with full eligibility
    About Professional

  5. CRAFT Certified Master

    Recognizes sustained senior leadership and contribution to others.

    Invitation-only, Board-sponsored

    • Earned designation: Certified CRAFT Master (CCM)
    About the designation

Attending a course does not by itself award a professional certification. Certifications are earned by passing the applicable examination and meeting any further requirements.

Stage 01

CRAFT Awareness

See the five conditions differently.

A 3.5-hour live virtual session for leaders, sponsors and transformation contributors who need to understand whether a transformation is aligned across Culture, Relationships, Acceptance, Focus and Trajectory.

The Awareness badge recognizes participation and learning. It is not a professional certification.

CRAFT Awareness in detail
Prerequisite
None
Duration
3.5 hours
Format
Live virtual
Delivery
Public cohort or private organizational session
Includes
Completed CRAFT self-assessment
Recognition
Verifiable CRAFT Awareness digital badge
Price
$395 USD
View Awareness sessionsRequest a private Awareness session

Stage 02

CRAFT Foundation

Build foundational capability across all five CRAFT elements.

A two-day applied program in which participants use the CRAFT framework and its foundational tools against a live organizational transformation.

The foundational tools include the Culture Compass, the TRC² relationship assessment, the Ladder of Acceptance, Focus discipline and Trajectory alignment.

CRAFT Foundation in detail
Duration
Two consecutive days, seven instructional hours per day
Format
Live virtual public cohorts; in-person or private organizational delivery by request
Cohort size
Maximum 20 (public)
Recognition
Certificate of Completion
Examination
Prepares for the 45-question CRAFT Associate examination
Certification
Passing earns Certified CRAFT Associate (CCA)
Price
$2,345 USD, including the certification examination
View Foundation datesRequest an organizational cohort

Stage 03

CRAFT Practitioner

Move from understanding the framework to applying it.

Practitioner consists of five standalone, full-day modules. Each develops deeper applied capability in one CRAFT element.

  1. 01Culture
  2. 02Relationships
  3. 03Acceptance
  4. 04Focus
  5. 05Trajectory

Learning order is yours. The modules may be taken in any order.

Alignment order is not. When applying CRAFT to align an organization, the recommended sequence begins with Culture and proceeds through Relationships, Acceptance, Focus and Trajectory. The order you learn in does not change that sequence.

Two delivery patterns

  • Five independent seven-hour modules delivered over several weeks
  • An occasional five-day intensive covering all five modules
Per module
$695 USD
Complete five-module program
$3,295 USD, modular or as a five-day intensive
Certification examination
$499 USD

Recognition

  • Each completed module awards a verifiable digital module badge.
  • All five modules award the CRAFT Practitioner Program Certificate of Completion and eligibility to challenge the Practitioner examination.
  • Passing the examination earns Certified CRAFT Practitioner (CCP). Attending the training alone does not.
Join the next Practitioner cohortExplore the five modulesRequest a five-day intensive

Learning-path visualization

Each Practitioner module colours one segment, shown here in the canonical order. This is an illustration of the pathway, not final credential artwork.

  1. Culture: completedRelationships: not yet completedAcceptance: not yet completedFocus: not yet completedTrajectory: not yet completed1/5MODULES

    1 of 5 modules completed

  2. Culture: completedRelationships: completedAcceptance: completedFocus: not yet completedTrajectory: not yet completed3/5MODULES

    3 of 5 modules completed

  3. Culture: completedRelationships: completedAcceptance: completedFocus: completedTrajectory: completed5/5MODULES

    All five modules completed

  4. Program Certificate of Completion

    Awarded with all five segments complete

  5. CCPAfter examination

    Separate certification, earned by passing the examination

Text explanation: the emblem has five segments — Culture, Relationships, Acceptance, Focus and Trajectory. Completing a module colours its segment. With all five complete, the participant receives the Program Certificate of Completion and becomes eligible for the Practitioner examination. The Certified CRAFT Practitioner (CCP) badge is separate and is awarded only after passing that examination.

Stage 04

CRAFT Professional

Develop the judgment required to guide complex transformation.

A complete five-day advanced program that integrates all five CRAFT elements across the five functions of the CRAFT Professional:

  • Transformation Diagnostician
  • Implementation Partner
  • Capability Builder
  • Strategic Advisor
  • Change Agent

Passing the examination alone does not automatically satisfy every CCPro requirement.

CRAFT Professional in detail
Format
One continuous program: five consecutive days, seven instructional hours per day
Cohort size
Maximum 16
Recognition
Program Certificate of Completion
Program price
$3,495 USD
Certification examination
$599 USD
Modules
Not sold as individual modules
Express interest in CRAFT ProfessionalRequest an organizational conversation
Full CCPro eligibility requirements

The Certified CRAFT Professional credential requires:

  • CRAFT Practitioner certification;
  • a bachelor’s degree or recognized global equivalent;
  • at least 60 months of qualifying leadership, consulting or influencer-level experience within the relevant experience period;
  • at least one qualifying advanced external professional certification;
  • the required CRAFT learning hours;
  • successful completion of the CRAFT Professional examination;
  • a comprehensive professional interview;
  • affirmation of the CRAFT Code of Ethics.

Certification Pathway

Credentials are earned, in order

  1. CCA

    Certified CRAFT Associate

    Foundation examination

  2. CCP

    Certified CRAFT Practitioner

    Practitioner examination

  3. CCPro

    Certified CRAFT Professional

    Examination, interview and full eligibility

  4. CCM

    Certified CRAFT Master

    Invitation-only designation

The final designation

CRAFT Certified Master

The CRAFT Certified Master designation recognizes sustained senior transformation leadership, advanced CRAFT practice and contribution to the development of others. It is not a course and cannot be purchased.

Designation
Certified CRAFT Master
Credential
CCM
Assessment
Not examination-based
Entry
Invitation-only and Board-sponsored
Requires
CCPro; substantial senior transformation leadership experience; advanced CRAFT teaching or capability-building contribution
Culminates in
An interview with the appropriate CRAFT leadership and governance bodies
Learn about the certification pathway

Certification Examination Policy

The Foundation (CRAFT Associate) examination has 45 questions. Each examination has a 9-month eligibility window with one initial attempt and up to two retakes. Passing is never guaranteed.

Eligibility period

Candidates must take the applicable examination within 9 months of completing the qualifying course or, for modular programs, the final required module. CCPro examination eligibility begins once the candidate is confirmed as meeting the applicable assessment prerequisites.

Attempts and retakes

One initial attempt and up to 2 retake attempts, all within the eligibility period. A 14-day waiting period applies after an unsuccessful attempt. Retake fee: $75 USD per attempt.

Extensions

One 90-day eligibility extension may be purchased for $75 USD if requested before the original period expires. It adds time, not an attempt.

If eligibility expires

Submit a new examination application and pay the then-current examination fee. The original course does not ordinarily need to be repeated, but a focused refresher may be required if more than 24 months have passed or the framework or examination blueprint has materially changed.

Technical failures and exceptional circumstances

Approved technical failures and documented exceptional circumstances do not count as an attempt.

Upcoming Sessions

Scheduled dates

Only real sessions with supplied dates are listed. Times are shown in Eastern Time. Registration and transfer policy.

Register interest in a future date

Tell us which offering you are waiting for. This starts a conversation; it is not a booking and no payment is taken.

Organizational delivery

Bring CRAFT to your organization

Discuss an organizational cohort

Organizations may request:

  • A private Awareness session
  • A private Foundation cohort
  • Individual Practitioner modules
  • The complete modular Practitioner pathway
  • A five-day Practitioner intensive
  • The complete CRAFT Professional program
  • Virtual or in-person delivery by agreement

Not sure where to start?

Tell us your role and what you are carrying. We will suggest the right entry point.

Start a conversationRegistration policy