Articles
Written from applied work
Seven pieces that set out the framework and take each condition in turn. They are the long-form version of what the framework pages summarise.
Framework overview
01
Introduction to the CRAFT Framework: Why Most Transformations Fail
Rick Unruh · February 1, 2026
The starting argument: transformation is a capability, and most failures are foundation failures.
The five conditions
02
Culture — The Foundation That Makes Everything Else Possible
Rick Unruh · February 1, 2026
Why culture is not inherited, and what it means to say it is permitted.
03
Relationships — The Fabric of Organizational Success
Rick Unruh · February 10, 2026
Relationships as load-bearing structure rather than soft skills.
04
Acceptance — The Bridge Between Vision and Reality
Rick Unruh · March 4, 2026
Why announced change stalls, and how acceptance is actually built.
05
Focus — The Discipline of Less
Rick Unruh · March 4, 2026
What an organization refuses to stop, it cannot start.
06
Trajectory — The Truth in Your Metrics
Rick Unruh · March 18, 2026
Measurement, behaviour, and the direction an organization is actually travelling.
Applying CRAFT
07
Putting CRAFT Into Action
Rick Unruh · April 1, 2026
How the five conditions are used together in live work.