Tag: Performance Measurement

  • Putting CRAFT Into Action

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    by

    Rick Unruh
    in

    This article concludes the CRAFT Framework series. Each element of the CRAFT framework has resonated deeply with me. Working alongside exceptional strategists and forward-thinking experts, it has fundamentally transformed my strategic consulting approach. I now help organizations understand a powerful truth: Saying “no” to the wrong things is what enables them to say “yes” to…

  • Trajectory – The Truth in Your Metrics

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    by

    Rick Unruh
    in

    This is Part 5 of the CRAFT Framework series. Culture provides the foundation. Relationships build connections. Acceptance creates commitment. Focus concentrates energy. Trajectory ensures you are moving toward your goals. The Core Problem At 5:02 PM on a Friday, a customer service representative faced a choice: stay ten more minutes to resolve a complex customer…