Tag: Strategy Execution

  • Putting CRAFT Into Action

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    Rick Unruh
    in

    This article concludes the CRAFT Framework series. Each element of the CRAFT framework has resonated deeply with me. Working alongside exceptional strategists and forward-thinking experts, it has fundamentally transformed my strategic consulting approach. I now help organizations understand a powerful truth: Saying “no” to the wrong things is what enables them to say “yes” to…

  • Trajectory – The Truth in Your Metrics

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    by

    Rick Unruh
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    This is Part 5 of the CRAFT Framework series. Culture provides the foundation. Relationships build connections. Acceptance creates commitment. Focus concentrates energy. Trajectory ensures you are moving toward your goals. The Core Problem At 5:02 PM on a Friday, a customer service representative faced a choice: stay ten more minutes to resolve a complex customer…

  • Focus – The Discipline of Less

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    by

    Rick Unruh
    in

    This is Part 4 of the CRAFT Framework series. Culture creates the foundation. Relationships build the connections. Acceptance generates commitment. Focus ensures that commitment translates into results. The Core Problem Organizations do not fail from lack of ambition or effort.They fail from lack of focus. The typical pattern is familiar: Executive teams identify seventeen “critical”…