Tag: leadership

  • Putting CRAFT Into Action

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    Rick Unruh
    in

    This article concludes the CRAFT Framework series. Each element of the CRAFT framework has resonated deeply with me. Working alongside exceptional strategists and forward-thinking experts, it has fundamentally transformed my strategic consulting approach. I now help organizations understand a powerful truth: Saying “no” to the wrong things is what enables them to say “yes” to…

  • Trajectory – The Truth in Your Metrics

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    Rick Unruh
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    This is Part 5 of the CRAFT Framework series. Culture provides the foundation. Relationships build connections. Acceptance creates commitment. Focus concentrates energy. Trajectory ensures you are moving toward your goals. The Core Problem At 5:02 PM on a Friday, a customer service representative faced a choice: stay ten more minutes to resolve a complex customer…

  • Focus – The Discipline of Less

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    Rick Unruh
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    This is Part 4 of the CRAFT Framework series. Culture creates the foundation. Relationships build the connections. Acceptance generates commitment. Focus ensures that commitment translates into results. The Core Problem Organizations do not fail from lack of ambition or effort.They fail from lack of focus. The typical pattern is familiar: Executive teams identify seventeen “critical”…

  • Acceptance – The Bridge Between Vision and Reality

    Acceptance – The Bridge Between Vision and Reality

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    by

    Rick Unruh
    in

    Acceptance – The Bridge Between Vision and Reality This is Part 3 of the CRAFT Framework series. Culture provides the foundation. Relationships provide the connections. Acceptance transforms those connections into commitment. The Core Problem: Communication ≠ Acceptance Organizations fail not because people do not understand the strategy. They fail because people do not accept it.…

  • Relationships – The Fabric or Organizational Success

    Relationships – The Fabric or Organizational Success

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    by

    Rick Unruh
    in

    Part 2: Relationships Why Strategy Fails When Relationships Fracture If you missed Part 1 on Culture, start there — culture creates the environment where relationships either flourish or fracture. Core Thesis Relationships are not soft skills.They are strategic assets and organizational infrastructure. When relationships fail, even flawless strategies collapse.Strong relationships enable execution, amplify strategy, and…

  • CULTURE – The Foundation That Makes Everything Else Possible

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    by

    Rick Unruh
    in

    Culture The Foundation That Makes Everything Else Possible Culture is often treated as a soft concept — something to be shaped after strategy is defined and execution is underway. That assumption quietly undermines more transformations than any technology decision ever could. Culture is not what an organization says it values.It is how decisions are made…